China Sourcing Wiki

Sourcing glossary

GS1 barcode

Also known as: GTIN, UPC, EAN, GS1 Company Prefix, GS1 바코드

A retail barcode that encodes a Global Trade Item Number (GTIN) built from a GS1 Company Prefix licensed to the brand owner, such as a 12-digit UPC or 13-digit EAN.

The GS1 Company Prefix identifies your company as the owner of the product numbers, so for a private-label product the brand owner, not the Chinese factory, should license it. From it you create a GTIN for each product variant (GTIN-12/UPC mostly in North America, GTIN-13/EAN elsewhere) and GTIN-14 codes for outer cartons.

Send the factory final barcode artwork and check print size and scannability on the pre-production sample. Reusing a supplier's own barcodes, or cheap resold numbers, can leave your listings tied to someone else's company. See custom packaging from China.

Related terms

Guides that use this term

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QC

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Private label

Custom Packaging from China: Options, Printing, MOQs and Labels

How to order custom packaging from China: poly bags, colour boxes, mailers and inserts, printing methods, MOQs, dielines, barcodes and origin marking.

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Compliance

CE, UKCA, FCC and CPC: Product Certifications for Imports from China

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