China Sourcing Wiki

Yiwu义乌

Zhejiang

In 2024 the Yiwu China Commodities City market recorded a transaction volume of 279.8 billion yuan, up about 20% on the previous year, according to operator statistics reported by Xinhua. Yiwu is less a single factory cluster than a trading hub: its showrooms front for manufacturers across dozens of Chinese industrial clusters, which makes it a good place to compare many product lines in one trip. Daily foot traffic at the market averaged about 224,000 people in 2024, including more than 3,900 foreign buyers a day. Because many stall holders are traders rather than factories, buyers should verify who actually makes the goods before placing larger orders.

Small commodities and general merchandiseToys and party suppliesJewelry and hair accessoriesChristmas and festive decorationsStationery and household sundries

Key figures

279.8 billion yuan (+20.02% year on year)
Transaction volume of Yiwu China Commodities City market · 2024↗
224,300 people per day, including more than 3,900 foreign buyers
Average daily visitors to the market · 2024↗
About 2.1 million small and micro enterprises across 20+ industrial clusters
Supplier base linked to the Yiwu market · 2024↗

Buyer tips

  • Many booths are showrooms for traders or small workshops; ask for the factory address and business licence scope before committing to a large order, and visit the factory if the product is safety-critical.
  • Stalls often accept mixed-SKU orders with carton-level MOQs, which suits small e-commerce sellers, but prices and quality can drop when you push MOQs down; confirm the exact sample you approved is what goes into the carton.
  • Toys, children's products and jewelry sourced here must be checked against destination rules (EN71 and CE for the EU, CPSIA and ASTM F963 for the US, lead and cadmium limits for jewelry); do not rely on a stall's generic test report.
  • Use a Yiwu-based consolidator or buying agent to combine goods from several stalls into one container; Yiwu has rail links to Ningbo port and China-Europe freight trains, so compare sea, rail and LCL options.

Wholesale markets

Trade fairs

  • China Yiwu International Commodities Fair (义博会, usually October)
  • China Yiwu Imported Commodities Fair (义乌进口商品博览会)

Typical ocean transit

FromNorth EuropeUS West CoastUS East Coast
Shanghai40–4732–35 via Suez10–1628–34
Ningbo39–4731–35 via Suez12–1830–36

Port-to-port, in days. Door-to-door adds inland haulage, customs and final delivery. Most Asia–North Europe services still sail around the Cape of Good Hope; the range assumes that routing. Some services are returning to Suez from September 2026, which shortens the trip to about the “via Suez” figure.

Related guides

Other clusters in Zhejiang

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