China Toy Expo, China Kids Fair, China Licensing Expo & China Preschool Expo 2026
中国国际玩具展 / 中国国际婴童用品展 / 中国授权展 / 中国幼教展
Oct 21 – 23, 2026 · Shanghai
Four co-located shows covering toys and games, baby and children's products, character licensing and preschool/education equipment. The organiser cites 230,000 sqm, 2,700+ exhibitors and 110,000+ professional visitors. Stronger on the domestic-brand and licensing side than Hong Kong's January toy fair, and useful for juvenile products such as strollers, car seats and feeding items.
Buyer tips
Check the licensing expo if you want branded characters on your products — licence agents and factories with existing licences are both present.
Toys & babyConsumer goods
Other editions
- China Toy Expo & China Kids Fair 2027October 2027
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