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China Toy Expo, China Kids Fair, China Licensing Expo & China Preschool Expo 2026

中国国际玩具展 / 中国国际婴童用品展 / 中国授权展 / 中国幼教展

Oct 21 – 23, 2026 · Shanghai

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Four co-located shows covering toys and games, baby and children's products, character licensing and preschool/education equipment. The organiser cites 230,000 sqm, 2,700+ exhibitors and 110,000+ professional visitors. Stronger on the domestic-brand and licensing side than Hong Kong's January toy fair, and useful for juvenile products such as strollers, car seats and feeding items.

Buyer tips

Check the licensing expo if you want branded characters on your products — licence agents and factories with existing licences are both present.

Toys & babyConsumer goods

Visiting Shanghai for this fair

Practical notes for buyers flying in: entry rules, how to reach the venue, where to stay, how to pay, and what to do with the days after the fair. Checked October 14, 2026.

Entry and visas
Pudong (PVG) and Hongqiao (SHA) airports are designated ports for China's 240-hour visa-free transit (57 countries at the time of checking, onward ticket to a third country required). Passport holders from the roughly 50 countries on the unilateral 30-day exemption, valid to December 31, 2026 when checked, need nothing in advance. Everyone else applies for a business (M) visa; an organiser invitation or supplier letter is normal supporting evidence. Confirm your status on the National Immigration Administration site before booking.
Getting to the venue
National Exhibition and Convention Center (Hongqiao): next to Hongqiao Airport and Hongqiao railway station, metro Line 2 to East Xujing or Line 17 to NECC station. Shanghai New International Expo Centre (Pudong): metro Line 7 to Huamu Road, or about 40 minutes by taxi from Pudong Airport. Taxis queue for an hour at closing time; leave before 5 pm or take the metro.
Where to stay
Hongqiao business district for NECC, Longyang Road and Century Park area for SNIEC. Both fill during the big spring and autumn shows; mid-range hotels one or two metro stops away are usually half the price.
Paying in Shanghai
Alipay and WeChat Pay accept foreign Visa and Mastercard; the People's Bank of China raised visitors' limits to USD 5,000 per transaction and USD 50,000 a year in 2024. Keep some cash for small market stalls and ride-hailing with Didi, which links to the same wallets.
After the fair
Shanghai is the gateway to the Yangtze River Delta clusters. From Hongqiao station: Suzhou in 25 minutes, Haining leather in about an hour, Yiwu in 1.5 to 2 hours, Ningbo in about 2 hours. Most buyers book factory visits for the two days after the fair and return through Hongqiao.

Nearby markets and clusters

China Textile City (Keqiao, Shaoxing)Haining China Leather CityYiwuNingboShaoxing KeqiaoHainingSuzhou

Related guides

Sources: nia.gov.cn · english.shanghai.gov.cn · pbc.gov.cn

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